SPEAKER & Leadership COACH

What I Do



I work with executives and high-level entrepreneurs. Coaching offers clients the opportunity to play at their best, for longer, and with more intensity.



I speak at companies and conferences to inspire, educate, motivate, and most importantly move people into action. During presentations I combine academic and practical insights with my coaching experience.



I write a daily email that goes out to 18,000+ subscribers. It has more than 1500 testimonials and definitely something you should check out.

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Meaning. Performance. Toughness.

My name is Erik Kruger. I am currently completing my Master’s degree in Business and Executive coaching. Four years ago I founded the BetterMan community. This went on to become South Africa’s biggest online community for men dedicated to self-improvement.

Since then I have gone on to coach executives, high-level entrepreneurs, and celebrities. My coaching focuses on three important aspects of what I call the Human Potential Triad – meaning making, high-performance, mental toughness.

I spend all my time better understanding the psychology of superior personal performance. I’d love to help you or your company unlock performance psychology.

“The best way to start your morning…”

The Daily Email

More than 18,000+ subscribers

Since mid 2014 I have been writing a daily email. These are my reflections on living a life of action and not words. It has received more than 1500+ testimonials and is loved by successful entrepreneurs, leaders, thought-leaders, and go-getters.


Get in touch