Recently I had to find a digital media partner to assist me in my business.
At first, I was excited but this was quickly replaced by overwhelm.
35 different digital agencies contacted me offering their services.
All this did was elevate the pressure I already felt around making the right decision.
It made me realize that many potential coaching clients probably feel the same way.
So I created this short guide to help you find a coach that will suit your needs.
I purposely kept it to only five checklist items to avoid the overwhelm of choice.
1. Be clear on what you need
In case you haven’t noticed there is a coach for pretty much everything.
Wealth coach, health coach, executive coach, transformation coach, business coach.
The list really goes on.
Personally, I prefer the distinctions (and specialization) of such an approach. It makes it easier for you to identify the coach that might best help you.
The first question then to ask is “why do I want a coach?”
The answer to this will give you some initial direction when matched with the wide variety of coaching offers available.
2. Are you committed?
This is a really important question to answer. Because even if you end up with the best coach, paying them thousands each month, you will achieve very little if the commitment is not there.
If you are looking for a coach because you think they will offer you an easy shortcut to success then you are starting the coaching relationship with the wrong expectations.
3. The Relationship
Literature has shown that the coaching relationship is one of the key indicators of a successful coaching outcome.
This means that if you don’t like your coach you are less likely to see positive results.
Kinda obvious, right?
The challenge is that a relationship develops over time and therefore you cannot really tell how you might feel a couple of sessions down the line.
Fortunately, most coaches offer a free introductory call.
Pay close attention to how this call is conducted. Your objectives for this call should be:
- To get a feeling for the personality of the coach.
- To gauge their confidence in the work that they are doing.
- To see if they are selling too hard.
To a large extent, you need to go on your gut. But there are some other tactics that can also help you in this arena. More on that just now.
4. Their Experience
There are different routes that one can take to become a coach. This might involve:
- Doing a formally accredited course through the International Coaching Federation or other coaching bodies. (I did my Masters degree)
- Doing a cheap Udemy course.
- Waking up one morning and deciding “I want to be a coach”.
- Building up tons of experience in a specific industry and then pivot to coaching and supporting others in the same industry.
The first thing to look for then is what their path was to being a coach.
The second thing would be akin to the first point I made is what do they specialize in.
I believe that specialization is a good thing. It can happen across:
- Industry (someone who works in the mining or financial sector)
- Demographic (someone who works only with women)
- Title (someone who works with executives or managers)
- Challenge (someone who helps people lose weight)
Finally, you want to have a good understanding of their approach to coaching.
Some coaching approaches are quite generic whereas others have been molded over many coaching interactions. There are two ways in which you can get a feel for their approach:
1. Research their content: Most of my clients work with me after reading my posts, or watching my videos, or hearing me speak. By researching content you can better understand the coach’s view on development, learning, and coaching.
2. Ask: In the intro call ask the coach what their approach is. The intro call is a sales call that goes both ways.
May this short guide help you to make the right choice.