“Always bear in mind that your own resolution to success is more important than any other one thing.” ~ Abraham Lincoln

The language we use matters.

Last week I saw a video of a well known celebrity saying that people should “seek failure”.

The intention is good. The advice giver understands that failure leads to learning which ultimately leads to success. That often our risk-avoidance tendencies anchor us from setting sail on a grand adventure.

I can appreciate that.

But the wording is dead wrong.

Do not seek failure. Under no circumstances.

Seek learning.

Seek victory.

Acta non verba,

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