Erik Kruger is a Personal Development & Leadership Coach. Currently completing his Masters degree in Business and Executive coaching through Wits Business School.

He has been featured in GQ, CliffCentral, Good Men Project, Thought Catalog, Entrepreneur Magazine, TouchHD, KykNet, and more.


Erik is the founder of BetterMan – South Africa’s largest online community for men dedicated to personal and professional development. Through his platform Erik sends 18,000 emails every day. He writes on the topics of leadership, decision-making, strategic thinking and execution, and has written more than 590+ mini-essays on these topics.


Before devoting his energy to coaching he graduated in 2007 from the University of the Witwatersrand as a Physiotherapist. He has been involved in healthcare for 10 years and has acted as coach and head of rehab during this time.